This offering joins the meal solution provider’s slate of quick prep options, which include prepared, single-serving meals and a series of recipes designed to be ready in 30 minutes or less. We believe these meals meet an important need for our key customer segments, including families, a category we see as one of the biggest opportunities for Blue Apron.” “After exploring and testing dozens of options, our culinary team created delicious meals, without compromising on quality of ingredients for convenience.
“Our customers’ desire for easier meal options on days when time is limited has led us to introduce Ready to Cook recipes,” said Josh Friedman, Blue Apron’s chief product officer. The meals are available as part of a subscription and come with pre-chopped, pre-portioned ingredients and a recyclable aluminum tray for baking. Blue Apron is rolling out ready-to-cook meals in response to consumer demand for more quick and convenient meal options.
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